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Native Advertising - This involves the placement of paid content that replicates the look, feel, and oftentimes, the voice of a platform's existing content. It is most effective when used on digital platforms like websites, newsletters, and social media. Can be somewhat controversial as some critics feel it intentionally deceives consumers. A survey by Statista projects 230.5 million people in the United States will use the internet to shop, compare, and buy products by 2021, up from 209.6 million in 2016. Your Brand Can Provide A More Interactive Experience Through Digital Marketing Channels Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign. Founded in 2003, Fruition is a full-service digital marketing agency based in Denver, Colo. The team of about 40 primarily offers web design and development, as well as UX/UI design, social media m